Your sign board can play a huge role when it comes to building your brand and grabbing the attention of your customers. Many businesses lately are taking more concerns over their brand logo and presence online and seem to care very little on how their actual space is displayed. The image of your brand depends on the attention you grab not just virtually but rather physically too.
Every brick-and-mortar company deserves a good stand out and one of the best ways to do so is by displaying sign boards with necessary information. It could even be the signage of your logo that we’re talking. So here are a few things you can keep in mind when cresting the best sign boards for your brand.
The right display of fonts
While in the olden days, fonts were quite limited to choose from, today you have a great variety of options available for you to choose from. Despite the availability of great many fonts, it is important to ensure that the one you select is not only playful and eye catching, but rather it should also be visible and clear to read from rather than it being too complicated or incomprehensible. This would diminish your goal to gain and attract customers via important information.
Readable sized texts
One other thing that you need to keep in mind alongside the font is the size of the text. The most important part of your information, be it your logo or the message you wish to demonstrate, should be clear and loud, grabbing a customer’s eye even from a good distance away. This helps you stay one step ahead from your competitors. Whereas opting for smaller fonts means that your customers may not even notice the presence of your brand and its purpose.
Keeping it visible and well lit
How you display your sign is of great importance. Keeping it in an angle that visible to many can benefit your business greatly over keeping it in a more hidden and invisible manner. While the position of it matters in visibility, so does the lighting, especially during the dark.
You can opt to illuminate your outdoor signs with these shades as they can help a great deal in enhancing the visibility and spreading your brand image. Keep in mind that the size of your sign also matters when it comes to the visibility of its display.
Avoiding a clutter of info
As the well-known saying goes, less is more. Cluttering the words and information together can create a sense of complication as well a barrier in getting through to your customers. Keep it simple and sweet. Convey the message that you want to convey in a manner that can be conveyed without feeling too crowded be it in terms of words, designs or anything.
Last but not least, make sure you use a set of good colour combinations that don’t disrupt the view of your message. There are so many colour palettes for you to choose from online.