Every business owner is aware how important brand awareness is for their sales. When you’re still starting out, you need to slowly build up your brand to make people become aware about your products or services. When people know more about your brand and have a positive experience with your company, they get to trust your brand more than the other competitors.
There are plenty of marketing strategies that help build and boost brand awareness. Whether traditional or digital, as long as it is done the right way, you can be sure of its efficiency and success. However, there are still other subtle ways to make your brand more known to consumers.
It doesn’t cost as much as other marketing strategies but it surely helps a lot if you’re aiming to boost brand awareness. Here are some of the best yet subtle ways to make your business get more known to customers and potential clients.
Influencers are those people who have already established much following on a certain platform. It can be on social media, YouTube, or any other platforms online. Inviting them to display your product on their content is a good subtle way to increase your brand awareness.
Their followers will get to see your product, stick to their memory and remember it on the right time when deciding which product to buy. Since these people already have built trust with their followers, you can be sure that consumers will see your brand positively when they display it.
Promotional mats, also known as logo mats can also contribute a lot in promoting your brand. It may not be that apparent but people get to remember things that they see – on floor mats, signs, posters and the likes.
Placing promotional mats around your shop or establishment not only works as a floor mat but also doubles as an advertising item. You can print your brand logo or even the products you want to promote. Be sure to place these mats on strategic locations such as entryways, hallways, point-of-purchase spots, and other perfect locations where people get to see them clearly.
Your product packaging is more than just a container – you can do more with it including boosting your brand awareness. Rather than packing your products in plain boxes or bags, use customized packaging instead with your brand name and logo printed on it. Even if they already used the product, they bought from you, they could still see and remember it through the packaging left especially if it can be reused such as an eco-bag.
Use Social Media
Social media is proven to help businesses a lot in boosting their brand awareness and increase traffic to their site. Be sure to post quality and engaging content, interact with consumers, boost consumer knowledge about your product and give them more ways to contact your shop. Managing a social media profile for your business doesn’t cost so much, making it a budget-friendly way of advertising your brand.
Try out these simple advertising techniques and notice how it benefits your business.